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Fuzzy cognitive maps to evaluate the consumer desicion journey throughout the evaluation and understanding of the consumer motivation scale
By: Uribe Guzman, Amalia, Peña Palacio, Juan Alejandro, Uribe Guzman, Amalia
Published: 2021
Fuente: Universidad EIA
Subjects: '; “...Consumer motivation scale...”
Tipo de material: Trabajo de grado - Pregrado
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