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Storytelling brand: An experience that creates a path for brand loyalty?
By: Lopera-González, L. Y. (Lady Yohana), Sutherland, V. (Victoria), Lopera-González, L. Y. (Lady Yohana)
Published: 2014-05-15
Fuente: Universidad EIA
Subjects: '; “...ORGANIZACIÓN E INDUSTRIA...”
Tipo de material: Trabajo de grado - Maestría
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The effect of price reductions on the switching behaviour of brand loyal consumers: the case study of the apparel moderate category in Glasgow
By: Posada, M. C. (María Clara), Cerrenato, V. (Valerio), Posada, M. C. (María Clara)
Published: 2014-05-15
Fuente: Universidad EIA
Subjects: '; “...ORGANIZACIÓN E INDUSTRIA...”
Tipo de material: Trabajo de grado - Maestría
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The effect of sales promotions on brand image in personal care products in Colombia
By: Cuervo-Hurtado, L. I. (Laura Isabel), Cerrenato, V. (Valerio), Cuervo-Hurtado, L. I. (Laura Isabel)
Published: 2014-05-15
Fuente: Universidad EIA
Subjects: '; “...ORGANIZACIÓN E INDUSTRIA...”
Tipo de material: Trabajo de grado - Maestría
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Country of origin effect: the case of Colombian automobile consumers
By: Parente-Laverde, A. M. (Ana María), Suliman, J. (Juana), Parente-Laverde, A. M. (Ana María)
Published: 2014-05-15
Fuente: Universidad EIA
Subjects: '; “...ORGANIZACIÓN E INDUSTRIA...”
Tipo de material: Trabajo de grado - Maestría
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