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Plan de mercadeo Black Tower Premium Hotel

For the hotel industry in Colombia it is very important to be prepared for the entry of major competitors in the sector, this strategic marketing plan introduces us to the most important factors to have a strategy of communication and distribution of a service in the digital world, thanks to this em...

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Bibliographic Details
Institution:Universidad Externado de Colombia
Main Authors: Quintero, Pedro Alejandro, Obando, Diego Alexander, Ortega, Andrés
Format: Trabajo de grado - Especialización
Language:Español
Published: Bogotá : Universidad Externado de Colombia, 2017. 2017
Subjects:
Hotelería
Competencia económica
Mercadeo
Lealtad del consumidor
Planificación estratégica
Hotelería en Bogotá
Competencia hotelera en el sector de Coorferias
Resumen nacional de hotelería
Mercadeo digital en Hoteles
Online Access:https://bdigital.uexternado.edu.co/handle/001/530
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