Business case : implementación de un sistema de gestión de la información para clientes en mercadeo B2B

For companies in the 828 sector, customer and opportunity management is far from how it is managed in 82C. In this way, the sales force must continuously strengthen the relationship with each of the stake holders within the client, in this way you can be aware of the evolution of the business opport...

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Bibliographic Details
Institution:Universidad Externado de Colombia
Main Authors: Luna Diago, Diana Carolina, Contreras Ramírez, Germán
Format: Trabajo de grado - Maestría
Language:Español
Published: Bogotá : Universidad Externado de Colombia, 2018. 2018-03
Subjects:
B2B
CRM
Online Access:https://bdigital.uexternado.edu.co/handle/001/994
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