El impacto del e-marketing en las ventas de las microempresas de los municipios del Quindío

This research work contains a measurement of the impact of e-marketing or digital marketing on the sales of the micro-enterprises of the department of Quindío and thereby identify the most used digital marketing tools by microentrepreneurs and their representation in the sales margins. and saving o...

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Bibliographic Details
Institution:Universidad del Quindío
Main Authors: Romero, Luís Alberto, Universidad del Quindío - Colombia - Director - Carlos Gilmar Cardona González
Format: Trabajo de grado - Maestría
Language:Español
Published: Ciencias Económicas y Administrativas - Maestría en Administración 2019-04-25
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Online Access:https://bdigital.uniquindio.edu.co/handle/001/5394
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