Definición de los Conceptos Valor, Necesidad y Deseo en el Contexto de Marketing
Continuing with the foundation of marketing, this OVA, presents the definition, from the marketing context, of concepts as fundamental as : Value, Needs and Desire; likewise the theories of the needs of Maslow and Max-Neef. Siguiendo con la fundamentación del marketing, esta OVA, presenta la definic...
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| Institution: | Fundación Universitaria Konrad Lorenz |
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| Main Authors: | , |
| Format: | Objeto de aprendizaje |
| Language: | Español |
| Published: |
Escuela de Negocios
2015-12-31
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| Subjects: | |
| Online Access: | https://repositorio.konradlorenz.edu.co/handle/001/1182 |
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