Marketing Mix

Within the marketing mix the OVA seeks: - Define the marketing mix - Identify the key elements of each of the Mix marketing variables - Describe the impact of each of the variables on marketing strategies - Describe the additional input of the 7 P’s - Describe the 4 C s and relate them to the 4...

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Bibliographic Details
Institution:Fundación Universitaria Konrad Lorenz
Main Authors: Botero Cardona, Luis Fernando, Fundación Universitaria Konrad Lorenz
Format: Objeto de aprendizaje
Language:Español
Published: Escuela de Negocios 2015-12-31
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Online Access:https://repositorio.konradlorenz.edu.co/handle/001/1185
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