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Actitudes del Consumidor

This educational resource talks about attitudes as ideas about a product or service that determines whether it is possible for the consumer to buy it or not, the predisposition learned to behave favorably or unfavorably towards a given object. It also talks about explanatory models, the tricomponent...

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Bibliographic Details
Institution:Fundación Universitaria Konrad Lorenz
Main Authors: Robayo Pinzón, Oscar Javier, Fundación Universitaria Konrad Lorenz
Format: Objeto de aprendizaje
Language:Español
Published: Colombia 2009-11-30
Subjects:
Actitudes
Modelos
Consumidor
Producto
Servicio
Conducta
Intenciones
Online Access:https://repositorio.konradlorenz.edu.co/handle/001/3065
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