Efecto del riesgo percibido en la actitud de consumo de marcas privadas en los supermercados D-1, Justo & Bueno y Ara en la ciudad de Bogotá
One of the changes with the greatest impact in the retail sector arises in 2009 with the opening of the best-known discount stores as “hard discount”, these being places or establishments that sell products from the family basket at low cost, Its structure is to manage prices below the market refere...
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| Institution: | Fundación Universitaria Konrad Lorenz |
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| Main Authors: | , , |
| Format: | Trabajo de grado - Maestría |
| Language: | Español |
| Published: |
Bogotá, D.C : Fundación Universitaria Konrad Lorenz, 2021
2021
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| Subjects: | |
| Online Access: | https://repositorio.konradlorenz.edu.co/handle/001/4495 |
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