Estudio de influencia del servicio al cliente en el posicionamiento del sector financiero en Bucaramanga caso : Grupo Bancolombia Oficina 504

The overall objective of this research is to determine the influence of customer service in positioning the financial sector for office in Bucaramanga 504 of Bancolombia, to identify customer expectations and satisfaction. To do a diagnosis of the current situation of the quality of internal and ext...

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Bibliographic Details
Institution:Universidad EIA
Main Authors: Hernández Buitrago, Víctor H., Hernández Soto, German E., Rojas Espinel, Claudia M., Sierra Sierra, María-Lucía
Format: Trabajo de grado - Especialización
Language:Español
Published: Bucaramanga : Universidad de Santander, 2014 2014-07
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Online Access:https://repositorio.udes.edu.co/handle/001/2990
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