Diseño del plan de medios para el posicionamiento de los seguros novedosos de la empresa ARC Seguros Ltda en la ciudad de Bucaramanga y su área metropolitana
Objective: To propose a media plan that allows customers of Bucaramanga and its metropolitan area informed of new insurance options and innovations offered by the company ARC Seguros Ltda. Methodology: In this research a quantitative approach was applied, this will be evidenced in the choice of meth...
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| Institution: | Universidad EIA |
|---|---|
| Main Authors: | , , |
| Format: | Trabajo de grado - Especialización |
| Language: | Español |
| Published: |
Bucaramanga : Universidad de Santander, 2015
2015-02
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| Subjects: | |
| Online Access: | https://repositorio.udes.edu.co/handle/001/2995 |
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