La Comunicación Organizacional en la Gestión Empresarial: Retos y Oportunidades en el Escenario Digital

The market transformations that have been generated by global phenomena impact the organizational scenario. Organizational communication is one way to adapt to such changes, being a process of interaction, which goal is to achieve value cocreation in all contexts and with different audiences. Organ...

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Bibliographic Details
Institution:Universidad de los Llanos
Main Author: Pineda Henao, Alejandra Eugenia
Format: Artículo de revista
Language:Español
Published: Revista GEON (Gestión, Organizaciones Y Negocios) 2020-01-20
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Online Access:https://repositorio.unillanos.edu.co/handle/001/1681
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