Aplicabilidad de la teoría del retorno sobre la inversión en mercadeo en empresas de Medellín
It’s a difficult time to be a marketing professional. The number of companies now vying for consumers’ dollars is at an all-time high, as is the mindboggling array of these companies’ products and services. The explosion in recent years in the amount of advertising and marketing, coupled with a drop...
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| Institution: | Universidad EIA |
|---|---|
| Main Authors: | , |
| Format: | Trabajo de grado - Pregrado |
| Language: | Español |
| Published: |
Universidad EIA
2010
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| Subjects: | |
| Online Access: | https://repository.eia.edu.co/handle/11190/1571 |
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