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Marketing sensorial

The sensorial marketing is without a doubt a revolution for marketing. Is a wave of emotions given to the brand where the consumer can identify a value that will not be attributed to the benefits of the product or its service but to the brand to which it belongs. To exceed the expectations and exper...

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Bibliographic Details
Institution:Universidad EIA
Main Authors: Buitrago Hinestroza, Natalia, Gómez Ramírez, Carolina, Márquez Godoy, José Ignacio
Format: Trabajo de grado - Pregrado
Language:Español
Published: Universidad EIA 2009
Subjects:
Organización e industria
Comportamiento
Del consumidor
Marketing sensorial
Organization and industry
Consumer behaviour
Sensory marketing
Online Access:https://repository.eia.edu.co/handle/11190/1621
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