Efectividad del mercadeo electrónico en la actualidad, en los jóvenes entre los 18 y los 25 años de los estratos 4,5 y 6 de Medellín

Given the uncertainty of the efficiency of e-marketing in Medellin aimed at people between 18 and 25 years of age, in social strata 4, 5 and 6, theoretical research on electronic and traditional marketing was done to meet the different advantages and downsides. A literature review was conducted on...

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Bibliographic Details
Institution:Universidad EIA
Main Authors: San Juan Jaramillo, Marcela, Márquez Godoy ,José Ignacio
Format: Trabajo de grado - Pregrado
Language:Español
Published: Universidad EIA 2014
Subjects:
Online Access:https://repository.eia.edu.co/handle/11190/1678
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