Estrategias para el mejoramiento de la competitividad. Caso: Inversiones y Representaciones Dinamix Ltda

Due to problems of competitiveness and Investment Company presents DINAMIX representations, is proposing to carry out a study of an approach to competitiveness and survival strategies of the company, because these problems their presence on the market would not be very long, mainly because competito...

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Bibliographic Details
Institution:Universidad EIA
Main Authors: Noreña Rivera, Andrés Mauricio, Noreña Zuluaga, Luis Norberto
Format: Trabajo de grado - Pregrado
Language:Español
Published: Universidad EIA 2012
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Online Access:https://repository.eia.edu.co/handle/11190/227
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Summary:Due to problems of competitiveness and Investment Company presents DINAMIX representations, is proposing to carry out a study of an approach to competitiveness and survival strategies of the company, because these problems their presence on the market would not be very long, mainly because competitors were awarded the business to which the company is presented. Debido a los problemas de competitividad que presenta la empresa Inversiones y representaciones DINAMIX, se planteó realizar un estudio de competitividad y un planteamiento de estrategias para la supervivencia de la empresa, debido a que por estos problemas su permanencia en el mercado no iba a ser muy larga, principalmente porque empresas competidoras se adjudicaban los negocios a los que la empresa se presentaba.