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Plan de mercadeo para una empresa comercializadora caso: Almacen Dental Jorge Horta

Throughout his entire career dental warehouse Jorge Horta has based its sustainability and growth in commercial management which has always been missing a marketing plan that allows a site to aspire to leadership and become more competitive in the market dental inputs. The policies of the organizati...

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Bibliographic Details
Institution:Universidad EIA
Main Authors: Graciano Vargas, Juan Esteban, Horta Arenas, Jorge Iván, Mora Alonso, Olga
Format: Trabajo de grado - Pregrado
Language:Español
Published: Universidad EIA 2013
Subjects:
Plan de mercadeo
Investigación de mercados
Marketing plan
Market research
Organización e industria
Organization and industry
Mercadotecnia
Theory of marketing
INDU0199
Online Access:https://repository.eia.edu.co/handle/11190/282
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