Prefactibilidad del proyecto: comercialización de la línea Desktop y Laptop de la tecnología MAC

ABSTRACT: Computing technology increasingly potentiate the production processes of companies, efficiency and dynamism generated in each of the sectors where it is involved. Based on the above identified an opportunity to enter into certain target markets such as advertising, design and architectu...

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Bibliographic Details
Institution:Universidad EIA
Main Authors: Giraldo Cano, Heliana Carmenza, Osorio Ocampo, Jeismi Andrés, Betancur Toro, Mario H.
Format: Trabajo de grado - Especialización
Language:Español
Published: Universidad EIA 2010
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Online Access:https://repository.eia.edu.co/handle/11190/2988
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Summary:ABSTRACT: Computing technology increasingly potentiate the production processes of companies, efficiency and dynamism generated in each of the sectors where it is involved. Based on the above identified an opportunity to enter into certain target markets such as advertising, design and architecture in order to commercialize the technology that businesses need to take the road to competitiveness and market transformation. This technology is Mac from Apple, the most innovative brand in the world, with each of its products with its dazzling design and continued growth in each of the countries of Latin America. Intends to conduct a feasibility study that evaluates the feasibility of the project. To this end, studies will input environment, market, technical, legal, and financial risks.