Las comunicaciones de mercadeo a la luz de las neurociencias
This article is a literatura of the approach to the generation an diffusion of marketing communicational strategies based on an effective sensory stimulation, multiple internal and external human variables inherent in the processes of sensory perception are considered. The human brain makes those p...
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| Institution: | Universidad EIA |
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| Main Author: | |
| Format: | Artículo de revista |
| Language: | Español |
| Published: |
Administrativa, Financiera, Sistemas y Computación
2014-05-13
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| Subjects: | |
| Online Access: | https://repository.eia.edu.co/handle/11190/667 |
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