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El turismo en Medellín desde la percepción del consumidor como una creciente oportunidad de negocio

The determination of the characteristics of foreign patients to deifne some specific segments and their reasons for purchase, found it linked to the perception of quality, human resource, infrastructure, internacional positioning and recognition of health services, which are currently specifically p...

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Bibliographic Details
Institution:Universidad EIA
Main Authors: Fiallo, S. M. (Sandra Milena), Franco, J. C. (Juan Camilo ), Jaramillo, C. (Carolina), Mejía, S. (Santiago), Quintero, L. M. (Lina María), Rico, C. (Carolina), Márquez-Godoy, J. I. (Jose Ignacio)
Format: Artículo de revista
Language:Español
Published: Administrativa, Financiera, Sistemas y Computación 2014-05-14
Subjects:
RSO00061
ORGANIZACIÓN E INDUSTRIA
ORGANIZATION AND INDUSTRY
TURISMO MÉDICO
MEDICAL TOURISM
SEGMENTACIÓN DEL CONSUMIDOR INTERNACIONAL
ESTRATEGIA DE PROMOCIÓN INTERNACIONAL
REESTRUCTURACIÓN DEL PORTAFOLIO DE SERVICIOS
REESTRUCTURACIÓN DE INFRAESTRUCTURA
INTERNATIONAL PROMOTION STRATEGY
INTERNATINAL CONSUMER SEGMENTATION
RESTRUCTURING OF INFRASTRUCTURE
RESTRUCTURING OF THE PORTFOLIO OF SERVICES
Online Access:https://repository.eia.edu.co/handle/11190/697
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