The effect of destination image on perceived value, and their influence on behavioural intentions: Differences between visitors and non-visitors from Australia, Canada, United Kingdom and United States towards Colombia as a tourism destination
The study proposed that perceived value of the destination is a mediator between image and behavioural intentions for visitors and non-visitors. The results showed significant differences in perception between visitors and non-visitors to Colombia, where visitors presented more positive perceptions...
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| Institution: | Universidad EIA |
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| Main Authors: | , |
| Format: | Trabajo de grado - Maestría |
| Language: | English |
| Published: |
Administrativa, Financiera, Sistemas y Computación
2014-05-15
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| Subjects: | |
| Online Access: | https://repository.eia.edu.co/handle/11190/721 |
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