Search Results - "Organization and industry"

1

Analysing manifestations of resistance in Colombian health consumers: towards a co-destruction of value?

By: Mira-Vélez, W. Y. (Wan Yu), Fletcher, M. (Margaret), Mira-Vélez, W. Y. (Wan Yu)
Published: 2014-05-15

Fuente: Universidad EIA

Subjects: '; “...ORGANIZATION AND INDUSTRY...”

Tipo de material: Trabajo de grado - Maestría

2

The Impact of multiple celebrity endorsement on attitude toward the advertisement and on consumers’ purchase intentions in the context of Colombia

By: Prieto-González, M. I. (María Isabel), Clelland, D. (David), Prieto-González, M. I. (María Isabel)
Published: 2014-05-15

Fuente: Universidad EIA

Subjects: '; “...ORGANIZATION AND INDUSTRY...”

Tipo de material: Trabajo de grado - Maestría

3

Storytelling brand: An experience that creates a path for brand loyalty?

By: Lopera-González, L. Y. (Lady Yohana), Sutherland, V. (Victoria), Lopera-González, L. Y. (Lady Yohana)
Published: 2014-05-15

Fuente: Universidad EIA

Subjects: '; “...ORGANIZATION AND INDUSTRY...”

Tipo de material: Trabajo de grado - Maestría

4

The effect of price reductions on the switching behaviour of brand loyal consumers: the case study of the apparel moderate category in Glasgow

By: Posada, M. C. (María Clara), Cerrenato, V. (Valerio), Posada, M. C. (María Clara)
Published: 2014-05-15

Fuente: Universidad EIA

Subjects: '; “...ORGANIZATION AND INDUSTRY...”

Tipo de material: Trabajo de grado - Maestría

5

The effect of sales promotions on brand image in personal care products in Colombia

By: Cuervo-Hurtado, L. I. (Laura Isabel), Cerrenato, V. (Valerio), Cuervo-Hurtado, L. I. (Laura Isabel)
Published: 2014-05-15

Fuente: Universidad EIA

Subjects: '; “...ORGANIZATION AND INDUSTRY...”

Tipo de material: Trabajo de grado - Maestría

6

The effect of destination image on perceived value, and their influence on behavioural intentions: Differences between visitors and non-visitors from Australia, Canada, United King...

By: Clavijo-López, J. C. (Juan Camilo), Chaptzipanagiotou, K. (Kalliopi), Clavijo-López, J. C. (Juan Camilo)
Published: 2014-05-15

Fuente: Universidad EIA

Subjects: '; “...ORGANIZATION AND INDUSTRY...”

Tipo de material: Trabajo de grado - Maestría

7

Virtual co-creative community: exploring individual value creation

By: Vélez-Londoño, M. (Manuela), Logan, D. (David), Vélez-Londoño, M. (Manuela)
Published: 2014-05-15

Fuente: Universidad EIA

Subjects: '; “...ORGANIZATION AND INDUSTRY...”

Tipo de material: Trabajo de grado - Maestría

8

Social media lovers in Colombia: the role of online brand communities in developing brand love

By: Vélez-Muñoz, J. A. (Jorge Andrés), Mctler, M. (Alexander), Vélez-Muñoz, J. A. (Jorge Andrés)
Published: 2014-05-15

Fuente: Universidad EIA

Subjects: '; “...ORGANIZATION AND INDUSTRY...”

Tipo de material: Trabajo de grado - Maestría

9

Country of origin effect: the case of Colombian automobile consumers

By: Parente-Laverde, A. M. (Ana María), Suliman, J. (Juana), Parente-Laverde, A. M. (Ana María)
Published: 2014-05-15

Fuente: Universidad EIA

Subjects: '; “...ORGANIZATION AND INDUSTRY...”

Tipo de material: Trabajo de grado - Maestría

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