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1
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Storytelling brand: An experience that creates a path for brand loyalty?
By: Lopera Gonzalez, Lady Yohana, Lopera Gonzalez, Lady Yohana
Published: 2013
Fuente: Universidad EIA
Subjects: '; “...Consumer-brand relationships...”
Tipo de material: Trabajo de grado - Maestría
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2
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Analysing manifestations of resistance in Colombian health consumers: towards a co-destruction of value?
By: Mira-Vélez, W. Y. (Wan Yu), Fletcher, M. (Margaret), Mira-Vélez, W. Y. (Wan Yu)
Published: 2014-05-15
Fuente: Universidad EIA
Subjects: '; “...CONSUMER BEHAVIOUR...”
Tipo de material: Trabajo de grado - Maestría
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3
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Storytelling brand: An experience that creates a path for brand loyalty?
By: Lopera-González, L. Y. (Lady Yohana), Sutherland, V. (Victoria), Lopera-González, L. Y. (Lady Yohana)
Published: 2014-05-15
Fuente: Universidad EIA
Subjects: '; “...CONSUMER BEHAVIOUR...”
Tipo de material: Trabajo de grado - Maestría
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4
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The effect of price reductions on the switching behaviour of brand loyal consumers: the case study of the apparel moderate category in Glasgow
By: Posada, M. C. (María Clara), Cerrenato, V. (Valerio), Posada, M. C. (María Clara)
Published: 2014-05-15
Fuente: Universidad EIA
Subjects: '; “...CONSUMER BEHAVIOUR...”
Tipo de material: Trabajo de grado - Maestría
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5
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The effect of sales promotions on brand image in personal care products in Colombia
By: Cuervo-Hurtado, L. I. (Laura Isabel), Cerrenato, V. (Valerio), Cuervo-Hurtado, L. I. (Laura Isabel)
Published: 2014-05-15
Fuente: Universidad EIA
Subjects: '; “...CONSUMER BEHAVIOUR...”
Tipo de material: Trabajo de grado - Maestría
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7
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Virtual co-creative community: exploring individual value creation
By: Vélez-Londoño, M. (Manuela), Logan, D. (David), Vélez-Londoño, M. (Manuela)
Published: 2014-05-15
Fuente: Universidad EIA
Subjects: '; “...CONSUMER BEHAVIOUR...”
Tipo de material: Trabajo de grado - Maestría
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8
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Social media lovers in Colombia: the role of online brand communities in developing brand love
By: Vélez-Muñoz, J. A. (Jorge Andrés), Mctler, M. (Alexander), Vélez-Muñoz, J. A. (Jorge Andrés)
Published: 2014-05-15
Fuente: Universidad EIA
Subjects: '; “...CONSUMER BEHAVIOUR...”
Tipo de material: Trabajo de grado - Maestría
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9
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Estilos de vida y prácticas de consumo en el buceo recreativo
By: González García, Stephania, Ávila Campos, Jorge Enrique, González García, Stephania, Fundación Universitaria Konrad Lorenz Other Authors: Fundación Universitaria Konrad Lorenz
Published: 2021
Fuente: Fundación Universitaria Konrad Lorenz
Subjects: '; “...Consumer practices...”
Tipo de material: Trabajo de grado - Maestría
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10
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Country of origin effect: the case of Colombian automobile consumers
By: Parente-Laverde, A. M. (Ana María), Suliman, J. (Juana), Parente-Laverde, A. M. (Ana María)
Published: 2014-05-15
Fuente: Universidad EIA
Subjects: '; “...CONSUMER BEHAVIOUR...”
Tipo de material: Trabajo de grado - Maestría
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