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The effect of sales promotions on brand image in personal care products in Colombia
By: Cuervo-Hurtado, L. I. (Laura Isabel), Cerrenato, V. (Valerio), Cuervo-Hurtado, L. I. (Laura Isabel)
Published: 2014-05-15
Fuente: Universidad EIA
“... image in personal care products in Colombia. The research was developed in order to provide insights...”
Tipo de material: Trabajo de grado - Maestría
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The Impact of multiple celebrity endorsement on attitude toward the advertisement and on consumers’ purchase intentions in the context of Colombia
By: Prieto-González, M. I. (María Isabel), Clelland, D. (David), Prieto-González, M. I. (María Isabel)
Published: 2014-05-15
Fuente: Universidad EIA
“...The present research analyses the way multiple celebrity endorsement affects industries in Colombia...”
Tipo de material: Trabajo de grado - Maestría
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