Focus Group

The purpose of a focal group is to gather information through the meeting of a group of people who share similar characteristics with each other or a topic of interest, Usually focus groups are held between 6 and 12 people with a moderator with the intention of planning, design satisfaction studies...

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Bibliographic Details
Institution:Fundación Universitaria Konrad Lorenz
Main Authors: Díaz Marín, Johann Streiker, Fundación Universitaria Konrad Lorenz
Format: Objeto de aprendizaje
Language:Español
Published: Facultad de Psicología 2014-12-30
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Online Access:https://repositorio.konradlorenz.edu.co/handle/001/2020
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