Focus Group
The purpose of a focal group is to gather information through the meeting of a group of people who share similar characteristics with each other or a topic of interest, Usually focus groups are held between 6 and 12 people with a moderator with the intention of planning, design satisfaction studies...
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| Institution: | Fundación Universitaria Konrad Lorenz |
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| Main Authors: | , |
| Format: | Objeto de aprendizaje |
| Language: | Español |
| Published: |
Facultad de Psicología
2014-12-30
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| Subjects: | |
| Online Access: | https://repositorio.konradlorenz.edu.co/handle/001/2020 |
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| Summary: | The purpose of a focal group is to gather information through the meeting of a group of people who share similar characteristics with each other or a topic of interest, Usually focus groups are held between 6 and 12 people with a moderator with the intention of planning, design satisfaction studies and marketing strategies.
La realización de un grupo focal tiene por finalidad recolectar información a través del encuentro de un
grupo de personas que compartan características similares entre sí o un tema de interés. Generalmente se realizan grupos focales entre 6 y 12 personas con un moderador con la intención de planear, diseñar estudios de satisfacción y estrategias de mercadeo.
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