La comunicación como estrategia de diferenciación competitiva

Problematic: Competitiveness in the market follows a growing trend due to global phenomena that have implications for the organizational scenario. In this context, organizational communication comes into play as a tool for adapting to these changes. Although there are important studies on the subjec...

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Bibliographic Details
Institution:Universidad de los Llanos
Main Authors: Zevallos Oscco, Yosselin, Collado Vargas, Juan Alberto, Tito Huamani, Pedro Leonardo
Format: Artículo de Revisión
Language:Español
Published: Universidad de los Llanos 2022-01-17
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Online Access:https://repositorio.unillanos.edu.co/handle/001/1937
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