La comunicación como estrategia de diferenciación competitiva
Problematic: Competitiveness in the market follows a growing trend due to global phenomena that have implications for the organizational scenario. In this context, organizational communication comes into play as a tool for adapting to these changes. Although there are important studies on the subjec...
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Institution: | Universidad de los Llanos |
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Main Authors: | , , |
Format: | Artículo de Revisión |
Language: | Español |
Published: |
Universidad de los Llanos
2022-01-17
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Subjects: | |
Online Access: | https://repositorio.unillanos.edu.co/handle/001/1937 |
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