Mercadeo con cuadernos universitarios. Caso: Cuaderno Ulink

This paper is divided in three principal chapters. The first one give the reader a general introduction about traditional advertising and non traditional advertising, about the trend of free love and about the example of free notebooks for the university students as a innovative advertising channel...

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Bibliographic Details
Institution:Universidad EIA
Main Authors: Múnera Ibarra, Andrea, Correa Mejía, Felipe
Format: Trabajo de grado - Pregrado
Language:Español
Published: Universidad EIA 2010
Subjects:
Online Access:https://repository.eia.edu.co/handle/11190/1519
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