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This paper is divided in three principal chapters. The first one give the reader a general introduction about traditional advertising and non traditional advertising, about the trend of free love and about the example of free notebooks for the university students as a innovative advertising channel...
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Institution: | Universidad EIA |
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Main Authors: | Múnera Ibarra, Andrea, Correa Mejía, Felipe |
Format: | Trabajo de grado - Pregrado |
Language: | Español |
Published: |
Universidad EIA
2010
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Subjects: | |
Online Access: | https://repository.eia.edu.co/handle/11190/1519 |
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