Influencia de la cultura colombiana en la estrategia de negocio de las multinacionales chilenas en Medellín en el sector retail

With the increasing of the world trade, it begins to talk about globalization, being this tendency that have influenced in business, consume, eagerness and the worry of enterprises to satisfy their clients. The Retail sector is a format to cover different markets because of international expansion....

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Bibliographic Details
Institution:Universidad EIA
Main Authors: Salazar Ruiz, Oscar David, Márquez Godoy, José Ignacio
Format: Trabajo de grado - Pregrado
Language:Español
Published: Universidad EIA 2014
Subjects:
Online Access:https://repository.eia.edu.co/handle/11190/1672
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