Plan de mercadeo para la zona Hotelera Laureles-Estadio

Due to the high competitive level within the Hotel sector in Medellin, there is a need to do a marketing plan to Laureles-Estadio Hotel zone where you can find some tactics related to the product and promotion for this zone. Debido a la gran competencia de las zonas hoteleras en Medellín, es necesar...

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Bibliographic Details
Institution:Universidad EIA
Main Authors: Aguilar Trujillo, Yessica, Mesa Álvarez, Catalina, Restrepo Ayala, Camilo Ernesto
Format: Trabajo de grado - Pregrado
Language:Español
Published: Universidad EIA 2012
Subjects:
Online Access:https://repository.eia.edu.co/handle/11190/371
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