El marketing, sólo un asunto de implementación
The Marketing like a functional area of the organization have a context that to do think in it like practice discipline overall, centered in results and in the decision making governed by the empiric rules. In this article is done a reflection about this, due to that is the area in that resting th...
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| Institution: | Universidad EIA |
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| Main Author: | |
| Format: | Artículo de revista |
| Language: | Español |
| Published: |
Administrativa, Financiera, Sistemas y Computación
2014-05-14
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| Subjects: | |
| Online Access: | https://repository.eia.edu.co/handle/11190/685 |
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